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I admit it: I like big distributors. They feature more critical mass which allows them to invest in people and […]
All your distributors express enthusiasm and commitment for your brand.True passion for your partnership is measured by what distributors do, […]
1. Reference Check with their existing brand owners. 2. Store visit to view in-store presencefor current brands handled.3. Call at […]
Retail stores serve as showrooms for our products, the destination where supply chain inventory is translated to a sale. Leading […]
Every export manger has performed the time consuming function of reaching out to potential distributor candidates in a new country. […]
Successful distributors may represent twenty companies or more, with each brand shouting for attention. Exporters should identify ,develop, and applaud […]
1. Conduct Extensive Due Diligence on all New DistributorsVisit each new distributor’s office and warehouse to calibrate the size of […]
1. Unrealistic ExpectationsCategory growth ranges from 1 % to 5 % in most Western countries. So how can a manufacturer […]
How often do you visit your distributors warehouse ? Warehouses serve as the precious nurseries where are brands await sales […]
1. Unrealistic ExpectationsCategory growth ranges from 1 % to 5 % in most Western countries. So how can a manufacturer […]
