Stretching thin marketing budgets is a job requirement for most Export Managers. Listed below are “Ten Tips” for brand building […]
International strategy always looks logical in the board room. Many companies demonstrate a strong track record of success penetrating their […]
International brands find a natural audience overseas with homesick expatriates missing their favorite Oreo cookies, PG Tips tea or Kuchenmeister […]
Savvy exporters deploy new web based tactics to identify new distributors and connect with global consumers. Most companies maintain a […]
Quarterly MBO Meeting with Distributor Senior Management-One of the most effective tools for increased focus is to create a regular […]
Export managers are overwhelmed with phone calls and emails from companies desiring to sell their brands. Some proposals are worth […]
Many brands source 80 percent of sales or more from the shelf. However, most export manager market visits include only […]
What works ? Export sales are an important growth driver for many companies. However, there is a clear distinction between […]
Most companies partner with consolidators(also known as Export Management Companies) to source incremental business from tough to reach geographies. Consolidators are […]
Good news you finally received the first container order from a far flung, highly populated, Asian country. With product registration […]