International strategy always looks logical in the board room. Many companies demonstrate a strong track record of success penetrating their […]
International brands find a natural audience overseas with homesick expatriates missing their favorite Oreo cookies, PG Tips tea or Kuchenmeister […]
Selling more to Bermuda and Bahamas versus Brazil ? More business in Hong Kong than China ? Join the club. […]
Distributor Specialization: View the “comments” field of each distributor listing for clues on Distributor category specialization and brands represented. Web […]
Savvy exporters deploy new web based tactics to identify new distributors and connect with global consumers. Most companies maintain a […]
Quarterly MBO Meeting with Distributor Senior Management-One of the most effective tools for increased focus is to create a regular […]
Exporters love the thrill  of creating plans to conquer new markets. The reality is that our annual sales quota is […]
Export managers are overwhelmed with phone calls and emails from companies desiring to sell their brands. Some proposals are worth […]
Many brands source 80 percent of sales or more from the shelf. However, most export manager market visits include only […]
Everyone loves a trade show. Where else can you rent a booth and witness lines of customers and distributors waiting […]