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USA - Bigger than BRIC's

USA - Bigger than BRICThe USA is the World's largest market

There are more than  326 million relatively affluent consumers in the USA and 36 million in Canada. Both countries are melting pots, with diverse cultures and appreciation of foods from around the world. Most European and international brands sell to the USA, but per capita sales levels are usually far below potential. Export Solutions can help you translate your North American vision into shipment reality.

Selling to the USA Handbook

Click here to read our free Selling to the USA Handbook. This 44 page guide is packed with insights and resources on how to build your business in the worlds largest market.

First Step: Category and Business Analysis

Export Solutions believes that a retail based analysis will provide the proper framework for a market entry strategy. We look at your current business status and category conditions at leading USA Chains including Walmart, Costco, Kroger, Publix, and Whole Foods. Our search also looks at the "ethnic/homesick" channel to benchmark results achieved by other brands from your country. These key findings serve as the basis for our market entry or business development recommendations.

5 Steps: Niche Status to Mass Market Success

Export Solutions recommends a 5 step process for brands looking to penetrate the massive USA market.This generally means dividing the USA into smaller parts and channels. The initial brand launch or business improvement focus can target investments in a small number of high profile customers to test consumer response and investmen t payout. Based upon success, the 2-3 year plan can advance to national USA rollout.
Read our article 5 Step Process: from Niche Status to Mass Market Success .

Route to Market : Partner Identification

Most organizations depend on a mix of Brokers,Importers,Distributors, and Direct Sales. Our database tracks more than 483 USA Food Brokers and 456 Importers/Distributors of all sizes and specialties. Let us help you identify the best national or regional partners to build your USA business.

Recruitment: USA Based Managers

Export Solutions has helped international companies identify, screen, and hire strong USA based people to lead their businesses.The USA is difficult to manage from overseas. We understand international trade and the USA and can serve as your expert in sourcing and evaluating candidates.

Contact us to discuss how Export Solutions can help you take your USA business to the next level.

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