Case Studies

China entry project for $500 million USA Food brand

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Background

China offers unlimited potential and ranks high on the list of expansion priorities for most manufacturers. Expansion by global retailers such as Wal*Mart, Carrefour, & Metro has increased the attractiveness of China.

Our Role

Famous/expensive consulting firm had performed sophisticated analysis for this well known brand. However, the "Famous Firm" lacked the distributor contacts to translate the fancy Powerpoint presentation into tangible shipments. This leading multinational turned to Export Solutions for help. Export Solutions Spearheaded a project to identify, assess, and select a distributor partner for a leading USA food brand. In 45 days, filtered through over 200 distributor candidates and conducted six interviews in Shanghai with leading distributors. Aided client through assessment, contract, and launch strategy phases of project. Shipments to China began seven months following the commencement of project.

China: We Can Help!
Export Solutions maintains an understanding of the distribution dynamics of the complex China market. We maintain good personal relationships with the leading distributors of global brands. Vist our strategic services page to get started or click here to purchase our extensive directory of Chinese distributors.

Wal*Mart USA entry project for $250 million dollar non-food company from India

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Background

Wal*Mart is the world largest retailer with sales of more than $250 billion dollars in the USA alone. Typically, entry into Wal*Mart is a critical goal for consumer companies in the USA and abroad.

Our Role

One of India's premier manufacturing companies hired Export Solutions to aid their entry into the USA with a specific emphasis on Wal*Mart. Export Solutions provided an in depth category analysis, organizational strategy, and a customer strategy, including Wal*Mart. Export Solutions prepared the presentation in "Wal*Mart" format and participated in the sales call to the Wal*Mart buyer. The manufacturer was able to leverage this entry point to a direct relationship with Wal*Mart.

Export Solutions provides valuable first introductions for companies of all sizes!
Often, a manufacturer needs that first introduction to a retailer, country , or distributor. Then, brand owner is in position to use their wealth of internal resources to manage a project directly. Export Solutions works on a "cost to serve" basis. You only pay for the services you require. For more information on our strategic services, click on our services tab.

European Expansion For 2 billion Division of leading multinational

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Background

Europe represents an attractive prize for all consumer packaged goods manufacturers. There are more than 500 million consumers in the European Union. Made in the USA products are more competitive due to the attractive value of the dllar relative to the Euro/pound. However, Europe is also complex with more than 40 unique countries. Each country requires an understanding of local consumer habits,retailers, and distributors.

Our Role

Completed multi-phase project to assess entry viability versus distributors across all European nations for $ 2 billion dollar division of the worlds leading health and personal care company. Second phase of project involved interviewing and selecting "Best in Class" distributors across eight European countries including Benelux,Scandinavia, and Italy. Italy is one of Europe's most attractive markets, but most challenging to enter.

Europe: We Can Help!
We maintain strong personal relationships with the leading distributors of global brands. Visit our strategic services page to get started or click here to purchase our distributor list for Italy or any of of the 16 largest European countries.

Export Strategy development for $10 million dollar Mexican non-food company

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Background

Export Solutions was approached by a Mexican company with a great product,a leader in its niche. They wanted to begin an export development program as well as optimize their existing business in Mexico.

Our Role

Export Solutions rapidly created an Export Strategy including target markets, volume potential, and marketing investments. Our Mexico optimization plan included fundamental programs and measures for increasing their in-store presence. This project was completed quickly without a major investment required by the client.

Export Strategy Development for Companies of All Sizes
Export Solutions assists companies of all sizes based anywhere in the world. Habla Espanol. Please visit our Talk to an Export Expert page or strategic services page to learn more how Export Solutions can build your international business today.

USA entry project for leading food companies Ecuador division

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Background

The USA is the worlds largest consumer market. The USA supermarket industry is very open to new products, with the average store carrying 40,000 unique items, including 3,000-4,000 new products every year. A small market share in the USA is often more valuable than having a high market share in a small or mid size country.

Our Role

The Ecuador based division of a large food company desired to bring their "Made in South America" food brands to the USA. This was a multi phase project requiring Category Analysis,Plan development,Partner selection, and ultimately the execution of a sales plan. Export Solutions provided a complete analysis of category dynamics, with specific emphasis on category dynamics at leading retailers such as Wal*Mart,Kroger,Publix, Costco etc. This information was evaluated and incorporated into a specific plan to expand into the most attractive geographic regions of the USA as well as specific trade channels which did not require slotting allowances/listing fees. The next step was to hire a broker partner to represent the brand in the USA. Lastly, Export Solutions was tasked at creating a sales plan.

United States: More than 25 years of experience!
Export Solutions is based in the USA and maintains a detailed understanding of the all dynamics of successful market entry strategies. Our broker database includes over 300 national and regional brokers. Our distributor directory for the USA includes approximately 163 distributors and importers. Click here to purchase our USA Distributor and Broker directories or visit our Talk to an Export Expert section to begin plans for the USA today !

Central America distributor identification project for $400 million UK cleaning products company

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Background

Central America is very attractive for many USA and European manufacturers as most brands are imported. Wal*Mart is expanding rapidly increasingthe strategic importance of the region.

Our Role

Our UK client is a leader in European for the production of branded and private label cleaning products. Export Solutions prioritzed opportunities across 7 Central American countries from Belize to Panama. We leveraged our datbase of more than 85 distributors in the region. Export Solutions scheduled and participated in 10 distributor interviews with best in class companies in tow countries with our UK client. Export Solutions has Spanish speaking managers and maintains excellent relationships througout Latin America.

Central America ( & Caribbean): We can help!
Export Solutions maintains strong personal relationships with distributors across Central America and the Caribbean. Click here to purchase our extensive distributor lists for Central America and the Caribbean.

Mexico partner identification for $500 million USA chilled beverage company

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Background

Mexico represents a huge opportunity for many manufacturers. This is driven by a population approaching 110 million, large percentage of Mexican consumers living the USA and using USA brands, and Wal*Mart's 15 billion business in Mexico.

Our Role

Export Solutions was hired to source partner candidates for a large chilled USA beverage brand. Export Solutions was successful in identifying eight Mexican companies as potential partners. Candidates included traditional distributors, local beverage companies, and global beverage companies. Meetings were conducted with all 8 companies, providing our client with multiple alternatives for market access.

Mexico represents a sizable opportunity for USA manufacturers and producers throughout Latin Amerrica. However, the partner/distributor identification phase can be challenging. We know Mexico very well through more than 13 years of personal experience working in the country.

Please visit our services page or Talk to an Export Expert to learn more about what Export Solutions can do for you in Mexico.

Export Strategy Development and Implementation for $600 million USA Food Company

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Background

Export Solutions was able to start an Export Development program for an important USA food company. In the past, this company had focused exclusively on the USA market. They were innundated by inquiries from international buyers, most of whom turn out to be diverters.

Our Role

Export Solutions was able to create an Export Strategy, develop expansion prioirities, and select an Export Management company to facilitate international sales. This project translated into incremental sales and elimination of problematic diverting issues.

Export Strategy: Where to start?
Check our strategic services page or Talk to an Export Expert on how we can help you enhance your export program.

Small country Expansion for Global Brands: Belize,Bahrain,Finland,Uruguay

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Many leading consumer goods manufacturers maintain impressive global footprints, with brands present in as many as 50 countries ( or more). However, all companies have gaps in their global distribution network. Export Solutions has helped many of the worlds most famous brands find Distributor partners in all corners of the world from Belize to Bahrain and Finland to Uruguay.

Check our custom distributor search or distributor directory pages for more information on how Export Solutions can help bring your brand to new countries.

Canada entry project for $100 million USA Food brand

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Background

Canada is the largest international market for most USA consumer packaged goods companies. Approximately 80 % of the Candian population lives within 90 miles of the USA border. Wal*Mart, Costco, & Safeway all maintain a strong presence in Canada.

Our Role

Export Solutions completed an extensive analysis of the Canadian market for a $100 million dollar food company based in the USA. Assessment included retailer overview,cost of entry,category review ,organizational alternatives, pricing strategies,Wal*Mart Canada and six potential routes to market.

Canada: We Can Help!
Export Solutions maintains more than 13 years of experience in the Canadian market.
This includes strong understanding of marketplace dynamics and organizational alternatives ( Broker vs. Distributor vs. Direct) Visit our strategic services page to get started or Click here to purchase our extensive Canada distributor and broker lists.

Conducted Distributor Optimization workshop for European team of 2 billion dollar division

of leading multinational

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Background

Many consumer products companies maintain vast distributor networks. Typically, results and practices are mixed, with certain distributors consistently out performing others. Sophistication,technology, and cost effectiveness can also vary widely among distributors.

Our Role

Export Solutions conducted a two day distributor optimization workshop for the European management team of a two billion dollar division of a leading multinational.

Our workshop shared three objectives:

  1. Provide insights into the distributor model: cost structures,motivation,people,measures etc.
  2. Develop methodology for measuring "Best in Class" distributor performance vs. average/sub par performance
  3. Create plan to motivate,benchmark, and measure distributors against common standards and objectives across Europe.

Export Solutions can addvalue to your next sales conference !

Export Solutions are Export Distribution experts.
We have spoken at conferences for The Leading Consumer Products Distributors of the World, Management Ventures ( 3 times), and the European Sales and Marketing Association. Export Solutions has appeared before distributor and manufacturer groups throughout the world including Norway,Venezuela,Mexico, and of course the USA. We are also available to prepare custom workshops on Export, distributor optimization etc. Visit our services page to learn more.

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Testimonials


  • Signed two new distributors in the United Kingdom
  • What a timesaver !
  • Who knew that there were 89 distributors in the United Arab Emirates ?
  • Identified new distributor in Chile. Received first order this week !
  • I love the instant access to all the market distributors ( subscriber)
  • Good value for money
  • Unlike other lists. Clearly you understand the consumer goods business
  • Thanks ! You’ve made my job much easier (Export Manager)
  • Sourced first order ever from Guatemala!
  • Very complete lists!
  • Thanks for the advice on China/India distributors.
  • Congratulations on your expansion to 90 countries. You are helping many companies achieve their goals!